Web architecture: why it’s essential

Norman Foster said back in the day that every architect must be both optimistic and curious. Today, our article will go through web architecture and its main applications. If you are interested in becoming a professional programmer, this post will help you understand the reason behind the need for optimism and curiosity. Keep your eyes open!

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What is web architecture?

Web Architecture facilitates the visual grouping of a website’s contents, both for the developing company and for the user. In addition to enhancing sales promotion, advertising benefits and more, Web Architecture allows users to navigate a site more easily and to execute the different actions more quickly.

Web architecture represents a hierarchy of information on a website. Just like traditional architecture works on a construction’s structure, web architecture works on the structure of a web page and the categories that ultimately optimize it for search engine positioning.

Web architecture thus aims at solving the needs of an online business, including product sales, service offering and customer satisfaction needs in terms of users that get in touch with the business. In addition to this, it is closely linked to the study of keywords and the different ways of content browsing within a website.

Designing a site’s Web Architecture requires a lot of work and experience, as well as a lot of discipline and constant training, so that enriching experiences can be offered to the web’s visitors

 

Key concepts to understand web architecture

Taxonomy and Web Ontology

Web Taxonomy and Web Ontology represent some key concepts to understand Web Architecture. The first refers to the different terms used to divide a website. Meanwhile, the second refers to the relationships maintained by the different taxonomies of the web, which are made up of the internal links inserted in the posts.

Web Architecture also takes into account:

• User interface design, which focuses on the visual aspect of the site and the structure of its different sections
• App design, analyzing what the functionalities of the application are
• Information architecture, which determines the information that the application must deal with in the real world.

 

Web architecture and SEO

An organized and coherent web architecture facilitates the indexing and crawling of a website in search engines.

When a website’s structure is simple and organized, search engines are able to discover more pages in the time allotted to the website, and the positioning results will be better than those compared to a website that presents a confusing architecture.

 

Web architecture and user experience

All aspects of a website are important and each task must have a relationship or coherence with the rest. Factors such as user experience, web usability, information architecture or search intention are becoming increasingly relevant for search engines.

A straightforward Web Architecture helps users find what they are looking for easily when browsing a website.

 

The art and technique of web architecture: designing, projecting and building

Web architects are defined as a subgroup of software architects specialized in designing and building applications that are going to be used through what we know as the Web, that is, that will be making use of the HTTP protocol to communicate with the user or with other Web applications.

 

Build a sitemap

The first step when designing web structure is to be clear about the levels of depth, the hierarchy or importance of each of them and the pages that the page will contain. Ideally, this will include a graphic representation of the web’s organization.

 

Opting for a flat web architecture

It is recommended for websites not to be more than 3 levels deep, considering the home page as level 0. The type of web architecture affects both the user experience and its tracking.

The easier it is to find a product within a website, the more likely the user is to make a purchase.

Web architecture design represents a delicate job linked to a study of keywords, the analysis of search intent and several other processes that help determine the most appropriate information structure for a business.

 

What does a web architect do?

If you are captivated by this professional career but do not know exactly what the functions of the web architect are, we are going to detail the most important ones. You may take notes!

 

Web application user interface design

In the case of a website, this means the design of the website itself, including its visual appearance, colors, images, typography, content blocks positions within the different pages, etc., as well as the structuring of the content in various sections that are linked through a menu that details the different available options.

The web architect must perfectly handle different disciplines such as graphic design, usability, user experience (UX), user-machine interaction, site maps or web maps, as well as different programming languages such as HTML5, CSS , DOM, Javascript, AJAX, web standards, etc.

 

Design and implementation of application logic

This describes the design of the set of functionalities that each particular website offers, the processing of the data entered by the user, the calculation of results from different input data, the design and execution of algorithms, the manipulation of the information stored in a database; as well as the execution of various actions triggered by certain conditions or events, etc. 

The web architect plans and designs the actions that will then be carried out through the use of one or more programming languages.

 

Information architecture design

The web architect determines what real world information an application will have to deal with, designing a conceptual model that is a true reflection of its various entities and relationships.

The data architect is more concerned with sizing and designing the implementation of a specific database engine, while a web architect involved with information architecture is more concerned with the very nature of the information itself and how it is stored and organized within a database.

 

Become a specialist in web architecture!

As you have been able to verify through our article, the work of the web architect is extensive and must be carried out by a trained professional. Hence, our former comment, at the beginning of this post, about optimism and curiosity.

In addition to this, becoming an expert in web application architecture will also entail great responsibilities, since constant training is required to be able to offer enriching experiences to website visitors. 

A web programmer who is fluent in handling programming languages such as HTML5, CSS3 or JavaScript represents an attractive professional profile in the current labor market, don’t wait any longer and get in touch with us!